Handicapped Advertising

Beer is a staple in American society. It has been this way even through the dark days of Prohibition. However, the industry is a convenient punching bag for politicians and do-gooders to limit the success of those who simply want to make a great beer and give it to others.

Lets do a quick thought experiment. Imagine watching a fast food commercial touting the fact that their burger is the juiciest and most mouthwatering hunk of meat on the market. To make things even more enticing, they even smother it with cheeses, tomatoes, lettuce and onions. What would you expect that commercial to look like?

Many would imagine people eating the burgers they are advertising! What if they could only show you people holding it but doing nothing? That wouldn’t make any sense whatsoever. They need to be able to show viewers what its like to enjoy their product in the commercial.

Now lets extend this same line of thinking to the beer industry. Do a quick google search and see if you can find one beer commercial where someone is actually allowed to even hint at drinking. Don’t hold your breath, because you won’t be able to find even the slightest example.

But maybe I am being unfair. At least they can show that people drink it at cool sporting events such as football games right?

Yes, but have you ever noticed the jerseys the actors/actresses wear in the commercials? They can’t even have the name of the players on the jerseys. This is what the industry has to put up with on a daily basis. They are forced to play the same advertising game at a disadvantage. The NFL bureaucracy prevents athletes from accepting endorsements from the entire alcohol and tobacco industry.

With all these barriers preventing the industry from getting its message out, it is then forced to think outside the box. You then get a massive backlash from places like the NBA who are freaking out at the possibility of putting ads on the actual jerseys of players. Look, its not like the people in the beer industry are thrilled about possibly having to do this, but you are literally giving them no choice.

So please, just make the playing field even. The fans are going to want a cold one anyway.

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